Design leadership: What does that mean? A short story… I am the Design Director (Head of UX and Design) of a đŸ¦„ billion-dollar digital bank in Saudi Arabia. I am the team lead of 15+ UX/UI design, UX writer, UX researcher and visual designers, people spread over a variety of offices and disciplines. As a leader I love helping designers produce their best work. I really enjoyed being involved in the conceptual discussions, helping integrate design-thinking across the business, embedding human-centered design practices in engineering [...]
Case1: Safespace for Qatar Ministry of Information & Communications Technology (ictQATAR) My Role: I designed the UX, IA and UI for this project. To help parents and teachers keep children safe online, the MOTC (formerly known as the Ministry of Information and Communications Technology)Â launched a website filled with valuable information and resources on cyber safety. Users are guided through the site by cartoon characters Saif and Saqr, who were developed by Graphic Designer, Samar Semaan. She created the characters to help make the topic of [...]
It's all about communication and solving problems As a UX Designer and creative director living in Jordan working for UAE, KSA and Jordanian clients, I got engaged with a lot's of digital products. Artworks and illustrations were my gateway to the creative industry which led me to the first steps in the digital world. In this thoughts, I will explain all that most of my clients, partners and investors ask me about for a quick answer in the future. Art Direction Starting with basic websites [...]