It’s all about communication and solving problems
As a UX Designer and creative director living in Jordan working for UAE, KSA and Jordanian clients, I got engaged with a lot’s of digital products.
Artworks and illustrations were my gateway to the creative industry which led me to the first steps in the digital world.
In this thoughts, I will explain all that most of my clients, partners and investors ask me about for a quick answer in the future.
Art Direction
Starting with basic websites several years ago I found myself working as an Art Director for complex projects with a holistic approach soon. Visually appealing designs, subtle details and brand guidelines combined to innovative interfaces across various touch points became my daily companion.
Out of this love for aesthetic design my passion for functionality and structure evolved. Jumping right into Photoshop didn’t feel accurate anymore and skipping the steps of building a framework based on functionality and usability became inevitable.
User Experience Design
A user-centered mindset and sensitivity for design turned out to be the perfect fit when collaborating with agencies, clients and brands to develop digital concepts and solve problems together.
This rough framework outlines my common used process of developing a digital experiences:
1. Research and gather the present state.
2. Structure setup and content of the project.
3. Concept and Strategy.
4. Create, evaluate and iterate deliverables like A) Personas. B) Site maps. C) Use cases and scenarios. D) User flow. E) Sketches and Infographics. F) Wireframes.
5. High fidelity mockups.
6. Following up with the development team.
You can find more about my user experience processes.
Communicating the conceptual approach / UX strategy and reasoning behind it, is present during the whole process.
To achieve the goal of making the web a better place I trust in teamwork, latest technology and intuition.