UBER FOR HOME SERVICES
CLIENT
Matec.ae
CHALLENGE AREAS
Business Strategy, User Experience, User Interface design, Information architecture and leading the development activities with the development team.
ABOUT
Matic Services, formerly known as Maids Matic, was founded in 2014 as a maid agency in Dubai. The idea was conceived when the founders, realized their cleaning company had to find a way to stand out from the crowd and cater to the constant “on-the-go” lifestyle of its customers. Thus began the creation of Dubai’s first on-demand housekeeping service.
Make It “As Easy as 1-2-3”
Sultan was tasked with building a multi-faceted digital solution – offered to consumers via a new transactional e-commerce web and mobile site, as well as native iOS and Android application. The solution was also built to seamlessly transmit and share relevant information with Matic’s housecleaners and drivers, and provides a comprehensive management dashboard to keep track of employees, inventory, and customers.
With Matic Services, booking a trusted housekeeper in Dubai has never been easier. Customers just enter their address, the service or hours needed for the request, and then can sit back and relax while a service provider is dispatched to their homes.
Offering a Superior “Omnichannel” Experience
But it doesn’t stop there. Once a customer books a cleaning through any of Matic’s platforms, service requests automatically get assigned to a housekeeper and driver with details on each customer’s historical preferences and specific notes for each service request. This aspect of the service is made possible through a sophisticated, custom-tailored CRM which essentially serves as the “brain” of Matic Services and allows them to deliver world-class experiences to customers.
Website
Mobile App
Apple Watch App
Results
In less than 6 months of being approached, we went live on all fronts of Matic’s state-of-the-art omnichannel e-booking platform from native mobile apps and revamped website to a cutting edge CRM. 3 weeks for design and research and the other time for development. Our uberization of Matic’s housekeeping service allowed them to overreach annual milestones in customer acquisition while maintaining their pristine retention rates effectively proving the underestimated value of the “Uber for X” business model in the MENA region.